Coca Cola Research Paper Example | Topics and Well Written Essays - 1000 words

Coca Cola - Research Paper Example Dr. John Pemberton built up the Coca-Colaâ ® syrup on May 8, 1886 and this the establishment day for Coca-Cola Company. Since its initiation, the cola drink got one of the most popular and biggest selling non-mixed refreshments. The fast notoriety of cola drink of Coca-Cola Company had prompted extend its market in universal limits and in each worldwide market its exhibition has been praiseworthy. With the section of the organization continued presenting numerous creative refreshments other than cola drinks. All the while, the Coca-Cola Company was driven by various productive leaders like Roberto Goizueta and Warren E. Buffett who have contributed towards the worth development of the organization. This paper essentially manages instance of Coca-Cola Company when it was driven by the veteran Mary E. Minnick, the â€Å"Executive Vice President and President of Marketing, Strategy and Innovation† (Forbes, 2011). In view of the given contextual investigation, numerous perspectiv es like advancements and item improvement technique and in this procedure the job of Mary E. Minnick will be talked about. Question 1 Describe and assess Coke’s advertising and advancement methodology change intended to situate the organization on the front line of shopper patterns. During 1980s and '90s, the Coca-Cola Company was the worldwide pioneer of non-mixed drink organization and had depicted itself as one the best blue chips organizations. This was the stage when the organization was driven by the group of Roberto Goizueta and Warren E. Buffett. Be that as it may, after this quick time of magnificence, it confronted a danger from the key opponent PepsiCo Inc. PepsiCo was established in 195 by Donald M. Kendall with the comparable idea of cola drink (PepsiCo, 2011). Inside the following ten years of its origin, it increased noteworthy measure of piece of the pie and as an impact, Coca-Cola Company lost higher level of market esteem. In such circumstance, it turned out to be important to situate the organization on the bleeding edge of purchaser drifts by executing a powerful arrangement of advertising and development systems. When Mary E. Minnick joined Coca-Cola, the opposition occurred on a worldwide level and for accomplishment in worldwide markets, and comprehension of culture was one of the key variables for creating globalized promoting and inventive methodologies. Minnick understood that the advancements like just by repackaging and somewhat changing the flavors would not be useful. During the time spent inventive showcasing technique, different creative item advancements were the key factor for the organization. The advancement methodologies were essentially intended to counter against the items the two key non-carb rivals Snapple and Gatorade. Also, during 1990s, Coca-Cola centered to create incomes by presenting imaginative items other than cola drinks. In addition, the advertising procedure additionally included of social parts of eve ry locale. It offered various items for various markets and furthermore the limited time and crusading exercises were likewise quite certain according to the way of life of business sectors. Question 2 Critically assess Coke’s item system of creating sound drinks. During 1990s, the item system of Coca-Cola was the significant exercises to adapt to heightening rivalry. Item improvement procedure during the hour of Minnick accepting another endeavor as there were critical item advancement occurred in the current creation just as in new items. During this period, in excess of 1000 new refreshments were presented and the principle subject behind these new items was the ‘health’; for instance, diet drinks like Coca-Cola Zero, espresso seasoned cola and so forth were propelled for male market section. Be that as it may, such items were not fit for offer significant advantages to the organization for longer timeframe. Maybe, the valid

Challenges That May Arise When Writing a Persuasive Essay Free Essays

Three difficulties that may emerge when composing a powerful exposition are making an arrangement, composing a draft, and reconsidering your draft. While making a draft you ought to consistently consider how you can compose your thoughts successfully for the perusers. You can orchestrate your thoughts and make a blueprint to sort out your thoughts adequately (Chapter 7). We will compose a custom exposition test on Difficulties That May Arise When Writing a Persuasive Essay or then again any comparable point just for you Request Now Doing so will permit the perusers to have the option to comprehend what point you are attempting to get across no doubt or disarray. Composing a draft can help show the perusers what you mean. In your draft it ought to incorporate a presentation that is infectious and that will intrigue your perusers, have a solid and strong end, and it ought to likewise have a solid strong title (Chapter 8). During the reconsidering procedure of your draft you should consider approaches to make your draft more clear or all the more persuading to the perusers. This should be possible by searching for thoughts that don’t fit, searching for thoughts that could utilize increasingly point by point support, and interfacing thoughts with transitional words and sentences (Chapter 9). One more test that may emerge when composing an influential exposition is altering. Altering a paper will permit me to ask myself what mistakes could confound my perusers and debilitate my point. This procedure can likewise assist me with finding and right mistakes in syntax (Chapters 22â€33), search for blunders in word use (Chapters 34â€35), spelling (Chapter 36), and accentuation and upper casing (Chapters 37â€41). Perusing: Read Chapter 3 in Real papers with readings: Writing ventures for school, work, and regular day to day existence †Writing Basics. The procedures I will use to conquer making a draft is utilize my time carefully. By doing this I will have the option to have a set square of time to deal with this and won't have the option to hold up until the latest possible time. I will likewise record any thoughts that spring up in my mind. So I won't overlook what it was and is on the grounds that it could be a valuable and accommodating plan to use in my paper while composing it. Another system I could utilize is to make a snare of thoughts while arranging out my paper. To conquer the difficulties of composing a draft I should attempt show what I intend to the perusers, think of a solid title, concoct a solid end, and concoct an appealing method to begin my presentation passage. While I am updating my article I will search for thoughts that don't fit and discover thoughts that could utilize increasingly nitty gritty help on the off chance that it needs more itemized help as of now. At last I will I will search for blunders that may confound my perusers and debilitate my point all the more intently. I could likewise have a go at perusing it in reverse to check whether it will assist me with discovering blunders, for example, sentence structure, mistakes in word use, accentuation, and if any upper casing blunders. Step by step instructions to refer to Challenges That May Arise When Writing a Persuasive Essay, Essays

Axis II and Borderline Personality Disorder

Axis II and Borderline Personality Disorder More in BPD Diagnosis Treatment Living With BPD Related Conditions The diagnostic system that was typically used to diagnose borderline personality disorder (BPD) and other personality disorders using axes are now obsolete. BPD and other personality disorders were diagnosed as Axis II disorders in the last Diagnostic and Statistical Manual of Mental Disorders, fourth edition (DSM-IV). These axes are no longer used in the current edition of the DSM. Diagnosis of BPD in DSM-IV as an Axis II Disorder Borderline personality disorder (BPD) and other personality disorders  are typically diagnosed using the official guidebook for the diagnosis of psychiatric disorders, the Diagnostic and Statistical Manual of Mental Disorders (currently in its fifth edition, the DSM-5). The last DSM, DSM-IV-TR, used a multi-axial diagnostic system. This means that when a diagnosis was made, attention was paid to five different areas, or axes, that could affect the individual who was being diagnosed. Axis I was for the diagnosis of clinical disorders, the conditions that people most often think of when they think of psychiatric disorders. For example, major depressive disorder or post-traumatic stress disorder would have been diagnosed on Axis I.?? Axis II was reserved for long-standing conditions of clinical significance, like personality disorders and mental retardation. These disorders typically last for years, are present before adulthood and have a significant impact on functioning.?? The Rationale for Putting Personality Disorders on Axis II In theory, personality disorders were relegated to Axis II because this was a way to make sure that they did not get overlooked. If a person had multiple clinical disorders on Axis I, coding the personality disorders on Axis II helped those disorders to stand out. Another reason that experts decided to put personality disorders on Axis II in DSM-IV relates to the course of these disorders. Whereas the Axis I disorders tend to be episodic, meaning they are on-again, off-again, personality disorders are thought of as chronic, meaning they occur over years.?? Diagnosis of BPD in DSM-5 DSM-5 did away with the axis system, relegating everything to one axis to ostensibly make diagnosing easier. However, diagnosing, assessing and treating personality disorders are basically the same as in DSM-IV, including the symptoms that need to be present in order to diagnose BPD.?? Symptoms of Borderline Personality Disorder The hallmark of BPD is emotional instability and frequent mood swings. To be diagnosed with borderline personality disorder, you must have at least five of the following symptoms: Impulsive choices and behaviors that may result in risky behavior, such as gambling, shopping sprees or engaging in unprotected sex with multiple partners.Powerful, changeable emotions and moods that may last from a few hours to a few days.A pattern of turbulent and unstable relationships with friends and family.Feeling constantly bored and/or emptyAnger problems, including difficulty controlling anger, intense anger that may not fit the situation and/or angry outburstsA distorted and insecure concept of yourself that affects everything in your life, from relationships to goals to moods and opinions.Suicidal and/or self-harming behavior, like cutting.Paranoid thoughts or dissociative feelings, as if you are not a part of your own life or youre out of your body.  An irrational fear of being abandoned that causes powerful emotions and going to extremes to make sure you arent abandoned.??

Ford Motor Company Business Case Study Essay - 1925 Words

Ford Motor Company Introduction This paper will address an analysis of the key success factors in strategic planning of the Ford Motor Company including planning, product offerings and marketing and sales. The paper will also include financial characteristics and a competition analysis of the Ford Motor Company. Ford Motor Company The Ford Motor Company inspired a manufacturing revolution with its mass production assembly lines in the early 20th century. Ford and Lincoln are one of worlds most well known automotive brands, most known for the Ford Mustang, and F-Series pickup trucks. Henry Ford incorporated Ford Motor Company in 1903 at Dearborn, Michigan. Ford Motor Company is known as one of the largest automobile companies†¦show more content†¦26). Ford has produced a companys four-point business plan to include 1) one Ford 2) one team 3) one plan 4) one goal (FMC 2013 Annual Report, p. 8). The one Ford aims at creating a focus within the company. It strives to encourage teamwork while still taking a global formulation to its strengths. The one team strives to empower all to work together to make customer satisfaction number one. The one plan is aimed to aggressively seek more profit, more value, and more global assets. The one goal is to create and deliver profit growth to all shareholders. Product Offering and Sales In order for Ford to stay ahead of the game they have to stay focused on the latest technology. â€Å"Ford researchers are developing ways to use GPA technology and Wi-Fi to will allow vehicles to talk to one another and help avoid crashes† (Knox, 2011, p. 26). Ford has listed in their 2013 Annual Report that they are strategically going to focus on the quality, green, safe, and smart aspects to design. To design and deliver more products that are new with more value that the customers want. Ford lists the fundamental global strategy is to produce vehicles that: â€Å"have bold, emotive exterior designs; are great to drive; are great to sit in (second home comfort, convenience, exceptional quietness); provide fuel economy as a reason to buy; are unmistakably a Ford or Lincoln in look, sound, and feel; provide exceptional value and quality (FMC Annual Report 2013, p. 14).† The year 2013,Show MoreRelatedCase Study: Business Process Reengineering General Motors Corporation900 Words   |  4 PagesCase study: Business Process Reengineering General Motors Corporation   â€Å"General Motors is one of three leading automotive manufacturing companies in the United States. Based in Michigan in 1903 by Henry ford and grew to reach revenue of $150 billion and more than 370,000 employees by 1996. In the 1970s, the automobile market for the major auto makers - General Motors (GM), Ford, and Chrysler- was crunched by competition from foreign manufactures such as Toyota and Honda. 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He did justRead MoreCase of the Ford Pinto1565 Words   |  7 PagesUtilitarian Analysis The Case of the Ford Pinto The Ford Pinto first rolled off the Ford Motor Co. production lines in 1971 and stayed in production in its original state until 1978. The vehicle engineers were tasked to develop the vehicle and put it into production within 25 months, which was nearly half the time in which the average new vehicle is put into production. The Ford engineers were aware that rear-end impact safety tests were pretty standard at the time, but they were not required

Attention Deficit Hypertension Disorder ( Adhd ) - 884 Words

Are young men and women, previously diagnosed with Attention Deficit Hypertension disorder (ADHD), being discriminated by our military, by denying them the right to serve their country? Many individuals think so, and they argue against the military’s policies which encourage such actions. While opponents may believe that individuals with ADHD do not belong in the military, other people beg to differ and believe their condition should not warrant as a dis-qualifier to serving their country. While disqualifying individuals with an ADHD diagnosis may seem justifiable, there is still a need to conduct an overhaul of the military’s policy regarding enlistment and ADHD to today’s standards. The opposition to allow the young men and women into the military due to their previous ADHD diagnosis does have its merits, but many of these concerns boil down to the safety of our troops and the their effectiveness. For example, many of the opposition truly believe that these individuals would place their fellow soldiers at risk in dangerous situations. The concept of placing ADHD personnel in a combat role, let alone in a warzone, has many critics in a frenzy. Then there is the concern of their mental and intelligence capabilities, in which, the opposition believe would hinder the soldier’s ability to advance within the ranks, and hamper the capabilities of the unit in which the individual is assigned to. Finally, the opposition’s strongest concerns are the fearShow MoreRelated Attention Deficit Disorder in American Children Essay1414 Words   |  6 PagesAttention Deficit Disorder in American Children Approximately 3-5% of all American children have Attention Deficit Disorder (ADD). ADD is a leading cause of school failure and under-achievement. ADD characteristics often arise in early childhood. As many as 50% of children with ADD are never diagnosed. 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There has been much research regarding the ADHD disorder as a neurological disorder amongst patients andRead MoreDrug Use And Attention Deficit Hyperactivity Disorder ( Adhd )1302 Words   |  6 PagesRitalin is a prescription drug used primarily in the treatment of behavioural problems in children such as Attention deficit disorder (ADD) and Attention deficit hyperacti vity disorder (ADHD) (National Drug Intelligence Centre 2006). It is estimated that 11 percent of Australians between the ages of 6 to 17 are affected by ADD or ADHD and the amount of Ritalin being prescribed has doubled in the last 10 years ( Schriever 2012). The brand name for Ritalin is methylphenidate, a drug that stimulatesRead MoreMental Disorders Are Medical Problems832 Words   |  4 PagesAfter reviewing this week’s lecture, readings, and multimedia, I have to slightly disagree with the statement that DSM-5 mental disorders are medical problems, and that psychiatric diagnosis is a scientific (and essential) component of successful intervention. Although the biomedical model of mental disorders classifies mental health conditions as diseases of the brain, I personally do not believe each diagnosis in the DSM-5 should be listed as a medical problem (Deacon, 2013). According to the statisticsRead MoreThe Effects Of Nature On Children s Health1536 Words   |  7 Pagesindoors and decreasing outdoor activities have been affecting childhood obesity in significant ways. 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In 2008 the Center for Disease Control and Prevention (CDC) reported that an estimated 1 in 150 individuals had been diagnosed with ASD, the 2014 report now estimates that 1 in 68 individuals have been diagnosed with ASD, roughly a 120% increase (CDC 2007 2014). This rising trend necessitates a greater number of programs and intervention strategies

Target, Positioning, and Marketing Mix at Bmw Free Essays

string(139) " program for 2006 and newer models, which provides a 12-year limited rust perforation protection without mileage limitations \(http://www\." Target, Positioning, and Marketing Mix at BMW BMW is one of the world’s largest luxury car companies and it is easy to understand why. Not only does this premium auto brand have a high resale value, but strong brand loyalty and an even bigger profit margin than mass-produced cars (Holloway, 2002). This in turn enables the premium maker to spend more on research and development into the minds of its target market to make better, more advanced cars with a powerful brand image. We will write a custom essay sample on Target, Positioning, and Marketing Mix at Bmw or any similar topic only for you Order Now BMW is a German automobile, motorcycle and engine manufacturing company, which owns and produces the Mini brand, and is the parent company of Rolls-Royce Motor Cars. BMW is well known for its sporty, yet sophisticated image which has been built up since the 1970’s with many motor sports victories, and its BMW Group’s worldwide mission statement, â€Å"To be the most successful premium manufacturer in the industry† (http://www. bmwgroup. com). The majority of BMW’s success is attributed to the development of a consistent marketing policy, the ‘market niche’ strategy. The company has built is brand on four core values, which are technology, quality, performance, and exclusivity, whereas BMW has traditionally positioned its brand to be perceived as the leader in performance (Arnold, n. d. ). In fact, the BMW group and all BMW models are all about performance on the road and inside the plant in which they are manufactured. The fundamental core benefits for BMW customers are reliability, durability, and style. People who buy BMW are also paying for the engineering and quality, not for breakdowns (Arnold, n. d. . Buyers normally expect certain qualities in their cars when they purchase at BMW. Brand associations of German luxury brands like BMW include powerful, high-quality, fast, pricy, luxurious, classy, and sleek (Holloway, 2002). BMW owners usually purchase because they know they can rely on its solid background of high-quality vehicles, and superior performance, but they also know they are getting a vehicle that looks sporty, classy, and expensi ve at the same time. Technology plays a huge role in the difference between BMW and its competitors. BMW has combined its superior quality product with that of technology to enhance BMW service experience for its customers. In fact, research by Wanke, Bohner, and Jurkowitsch, (1997) suggest that BMW’s Augmented Reality has created the bridge and extends the real world by adding virtual information to assist BMW Service staff in their highly demanding technical work. Using augmented reality, a BMW mechanic receives additional three-dimensional information on the engine he/she is repairing. For example, augmented reality can be used to help in diagnosing and solving the fault in and engine (Horatiu, 2009). Apart from the real environment, technicians can see virtually animated components, the tools to be used and hear instruction on each of the working steps through headphones integrated inside the goggles (Horatiu, 2009). Next stands the exclusivity of BMW’s potential product and the ideas’ genesis come up with. BMW now makes cars using resources that would otherwise be wasted by putting them to good use. For instance, the Landfill Gas-to-Energy Project at BMW used to reduce its reliance on natural gas and better utilizes the previously untapped methane, which is a byproduct of decomposing trash and can have harmful effects on air quality. By turning this methane into energy, the plant has reduced carbon dioxide emissions equivalent to removing 61,000 automobiles from the U. S highways each year (Arnold, n. d. ). Today, 63 percent of the plant’s total energy is derived from landfill gas (Arnold, n. d. ). Not only that, this project has three core benefits, it reduces the amount of harmful greenhouse gases released into the air, allows BMW to use a wasted energy source by transforming the methane gas produced from the nearby Palmetto Landfill into electricity to heat for the plant, and it saves a lot of money for the company as a whole (Arnold, n. . ). BMW is now the first auto company in the world to use green energy to fuel its painting facility. Furthermore, since its inception, the project has been expanded to utilize landfill gas to fuel 23 oven burners in the paint shops at BMW and supply indirect heat to these areas (Arnold, n. d. ). In addition, marketers have classified BMW products as specialty goods be cause they have a unique characteristic or brand identification for which a sufficient number of buyers are willing to make a special purchasing effort (Kotler Keller, 2009). Consumers who purchase BMW’s are willing to go to great lengths and travel afar to buy one. In fact, BMW is a product that stands above the rest requiring very little if any comparison to other brands as buyers already know exactly what they are looking for when in search of this particular type of vehicle (Holloway, 2002). Thus consumers that purchase BMW’s are investment buyers and often have upscale purchasing habits. And it is this reason that BMW, unlike many other marketers, has stopped emphasizing demographics such as targeting customers based on age and income, and tarted targeting based on mind-set and lifestyle. BMW marketers understand that their customers are concerned about status, and so this is what they focus their attention on. When advertising BMW marketers have focused on the specifics of the BWM and emphasis are often placed on the fact that BMW is continuously managing its cars performance quality through time, and research (Boudette, 2005). It cons istently strives to improve its products and for years has produced high returns and market shares for this very reason. Ideally, BMW’s positioning has been maintained over such a long period of time because the company possesses and develops an incredible competitive advantage. In terms of price, BMW’s mid-range vehicles start around $29,400 up to the most prestigious and luxurious vehicles priced around $130,000 (Boudette, 2005). Additionally, every new BMW is covered by a limited warranty for defects in materials or workmanship for the first four years or 50,000 miles, whichever comes first. BMW also offers a rust protection program for 2006 and newer models, which provides a 12-year limited rust perforation protection without mileage limitations (http://www. You read "Target, Positioning, and Marketing Mix at Bmw" in category "Papers" bmwgroup. com). Additional accessories and services offered by BMW include iDrive, Real Time Traffic Information, BMW Roadside Assistance, and BMW assist all the more reasons why consumers choose BMW. iDrive links BMW vehicles’ with communications, navigation and entertainment functions allowing owners to make calls, listen to music, plot routes and find places to stop along the way, with just one controller all at the same time. Real Time Traffic takes owners down shorter and faster routes, preventing them from getting stuck in traffic. It identifies traffic accidents and delays in real time and continuously updates the service 24 hours a day, 7 days a week, while smaller markets report only during normal commuting hours (http://www. bmwgroup. com). BMW Roadside Assistance is a feature most BMW owners find comforting because if they are traveling and get a flat, run out of gas, or need a tow BMW will send someone out immediately to assist no matter where the customer is located. BMW owners are covered in all 50 states, in Canada and Puerto Rico, even if someone else is driving the vehicle. These services are offered 24 hours, 365 days a year, at no additional cost, and without any mileage restrictions (http://www. bmwgroup. com). BMW assist, on the other hand, works as a sense of security, and is there for BMW customer’s safety. It is a convenient service that adds peace of mind for BMW owners, and is suitably equipped in 2007 and later models. BMW assist is part of the Ultimate Service at BMW, and is included at no additional cost for up to 4 years. This service connects owners to a response specialist that can help with almost everything, from an emergency situation to directions and traffic information by just a push of a button (http://www. bmwgroup. com). At BMW distribution is about the use of consistent standards of quality, safety, and processes at all locations. They guarantee worldwide premium products made by BMW Group as well as the careful use of resources being the guiding principle behind all production and planning. Its living structure is what enables it to react flexibly to customer demands and market requirements and conditions throughout the world (Ludwig, n. ). This is why they have such flexibility in models, as well as their ability to build additional numbers of certain models in other plants, if necessary. BMW gives its consumers exactly what they want building models with options customized to fit the individual consumer (Ludwig, n. d). As a result, the company’s dealerships keep very few cars on the lot. Instead, BMW offers intimate showrooms where customers can view cars and place orders with individual custom options that they select (Ludwig, n. d). After the car has been selected and the customer has chosen their individual custom features, BMW directs its manufacturing plant to produce the car and deliver it within a matter of days. Logistically speaking, when it comes to BMW and the channel of information, it means using CRM to strengthen communications with its dealers and make it as easy as possible for potential customers to get all the buyer information they need (Ludwig, n. d). BMW group also uses e-commerce strategies as a means to explore the market for effective business. The group introduced an ordering system in 1998 which gives dealers the option of showing customers their desired car on the screen and confirming the delivery date on the spot. Through the use of this system, the time frame when the vehicle can be built with the desired fitting is configured within a few seconds and is reserved in the production process immediately (Ludwig, n. d). Furthermore, the manufacturing logistics department at BMW has such outstanding internal processes to such a level that when changes accord due to customers’ wishes regarding issues as omplicated as engine capacity to something as small as the color of the upholstery it can be immediately communicated, and in most cases resolved prior to shipment of the vehicle. Moreover, the company has adopted a consistent advertising strategy. In addition to the message of its values being portrayed in advertising campaigns, the company explicitly expresses one or more of these values in all BMW advertisements (J ones, 2010). Its design philosophy also runs through every BMW advertisement communicated through TV and print ads. Its brand imaged has been built up by using over 300 different types of color press advertisements, as well as 64 different types of television commercials (Jones, 2010). BMW ads are always consistent and focus on the substance of the cars themselves. However, it is important to point out that BMW also relies on its sensitivity to the environment, which is clearly seen by how the company’s advertisements evolved in response to economic, environmental and competitive changes. In addition, since the competition started to imitate BMW’s adverting messages of outstanding quality, BMW decided to come up with a more unique way to reach its target audience. The company did so by hiring Fallon Worldwide, an advertisement agency, to come up with new campaigns. Now BMW uses guerilla public relations campaigning as a means to drive sales. Its diverse promotion tactics include seeding news of the BMW Films at key Internet entertainment rumor sites and radio DJ programs in 20 key metro markets, and BMW manufacturers use web mostly to drive its brand (Jones, 2010). In fact, BMW takes the phrase â€Å"beyond the banner† seriously. In its ads for the BMW Compact, the car drives out of the banner ad and around the sides of the browser window, to show how it loves corners. BMW’s online strategy in the UK is highly-brand drive, with clickthrough considered to be a side benefit (Jones, 2010). Not only that, BMW uses traditional banner ads, with pull-down menus, Superstitials, transitional ads which appear between pages, sponsorship and dynamic html ads like the one mentioned previously to promote its brand message and to drive the benefit of ownership in terms of the driving experience (Jones, 2010). Superstitials are highly interactive, non-banner ads that can be any size on the computer screen and up to 100k in file size. They can feature animation, sound graphics capable of effectively conveying integrated advertising messages while protecting its Web site’s performance (Jones, 2010). BMW utilizes this form of advertisement to achieve multiple goals, including branding, direct marketing, commerce and entertainment. In conclusion, as a worldwide organization, BMW Group has a long and established heritage of manufacturing premium products and holding true to its four core values of technology, quality, performance, and exclusivity. Today, BMW is one of the most respected companies and recognizable brands in the world. This is due to the fact that the BMW Group continues its leading position in the premium segments of the domestic and international automobile markets. The BMW Group has long pursued the objective of continuously and permanently increasing its company value and has done so by playing an active role in both shaping internal economic success factors as well as corporate citizenship in society as a means to gain and retain loyal customers. References Arnold, P. V. (n. d. ). BMW: The ultimate reliability machine. Retrieved March 2, 2011, from http://www. reliableplant. com/Read/5197/bmw-reliability Boudette, N. E. (2005). BMW’s Push to Broaden Line Hits Some Bumps in the Road. The Wall Street Journal. Retrieved March 3, 2011, from http://www. bimmerfest. com/forums/showthread. php? t=83762 Holloway, N. (2002). The best-driven brand. Forbes. com Inc. Retrieved March 01, 2011, from http://www. forbes. com/global/2002/0722/024. html Horatiu, B. (2009). BMW Augmented Reality. BMWBLOG News. Retrieved March 02, 2011, from http://www. bmwblog. com/2009/09/03/bmw-augmented-reality/ Jones, J. (2010). Driving Success Digitally. Response, 19(1) 30-35. Retrieved March 7, 2011, from EBSCOhost Direct database. Kotler, P. , Keller, K. L. (2009). Marketing Management. Upper Saddle River, NJ:Prentice Hall. Ludwig, C. (n. d). Standing atop the Welt of BMW’s vehicle distribution. Automotive Logistics. Retrieved March 5, 2011, from EBSCOhost Direct database. Wanke, M. , Bohner, G. , Jurkowitsch, A. (1997). There Are Many Reasons to Drive a BMW: Does Imagined Ease of Argument Generation Influence Attitudes? Journal of Consumer Research, 24(2) 170-177. Retrieved March 6, 2011, from EBSCOhost Direct database. How to cite Target, Positioning, and Marketing Mix at Bmw, Papers

Philosophy of Nonviolent Protest

Peaceful warrior The name of Martin Luther King Junior is associated in the whole world with release of African Americans from the limits, which they were put in by white Americans. However, this personality was neither revolutionist, nor warrior. He managed to achieve an enormous success in protesting without weapon, deterrence or violence. What was so influential about such a peaceful protestor? In order to know this, it is worth analyzing Martin Luther King Junior’s philosophy of non-violent protest.Advertising We will write a custom term paper sample on Philosophy of Nonviolent Protest specifically for you for only $16.05 $11/page Learn More Philosophy of non-violent protest Martin Luther King Junior presented a structured system of notions and values, which were to serve as a basis for the non-violent protest. Specifically, the key points of his philosophy were: Respect Martin Luther King Junior encouraged his followers not to be disgraceful towards their opponents, but to show respect to them. â€Å"Not to humiliate, but to win over† – proclaimed the protestor (King, 1). Thus, the leader was convinced that there is no need to offend anyone in order to in them over. Agape love Explaining different kinds of love described in various cultures, Martin Luther King Junior names agape love as the one that is the most effective. He calls it â€Å"understanding, creative, redemptive good will for all men† (King, 1). Thus, mentioning the principles of Christianity, the protestor shows that even a rebellion can be benevolent. Belief The leader of civil rights movement also mentions existence of something â€Å"unfolding in the universe† (King, 1). Whether it is God, or another universal power, it helps the repressed to feel support and believe in justice, which is not realized by humans. Inadaptability One of the main points about non-violent resistance philosophy is not getting used to the horrible co nditions, which people are put in. Martin Luther King Junior asked people not to adjust to bad attitude towards them, as in other case their fight will have no purpose. History of philosophy development While talking about Martin Luther King Junior’s philosophy, it is worth mentioning, that he was not its only originator. Obviously, some elements of the philosophy, such as its values, were borrowed from other philosophies. What is more, it should be noted, that the initial mood of African American leader was far not peaceful.Advertising Looking for term paper on government? Let's see if we can help you! Get your first paper with 15% OFF Learn More Indeed, at the beginning of the movement Martin Luther King Junior considered the Christian philosophy of love and its rejection of violence totally ineffective. He argued that the main principles of this religion were only valid for personal relations, but not for wars between different social groups. However, as far as the leader had a chance to study various religious philosophies at a theological seminary, he later got acquainted with a philosophy, which changed his vision of protest forever (Beck, 172). The work, which influenced the protestor’s attitude to resistance, was a description of Mahatma Gandhi and his success in a non-violent protest. This served as a real life example of peaceful resistance effectiveness, which inspired Martin Luther King Junior to apply it in civil rights movement. This was a start of his scholarly and political progress. Martin Luther King Junior was awarded by a doctorate degree, which proved his competency in the sphere of philosophy (Beck, 204). Later the protestor synthesized the philosophy of Gandhi, Buddhism, Christianity, and other peaceful religions of the world, and presented a new kind of war, which was a non-violent protest. Using the existing values, he explained the new methods of resistance, which were mentioned earlier in this essay. Works Cited Beck, Sanderson. World Peace Efforts since Ghandi Volume 2. Goleta: World Peace Communications, 2006. King, Martin Luther Jr. â€Å"The power of non-violence†. Teaching American History. June 1957. 14 May 2010. https://teachingamericanhistory.org/ This term paper on Philosophy of Nonviolent Protest was written and submitted by user Matteo Gallegos to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Verb Conjugation Instructions for ESL Students

Verb Conjugation Instructions for ESL Students Learning how to conjugate verbs in English is not as difficult as many think. The key to learning how to conjugate verbs in English is to focus on how to conjugate the auxiliary verb. What are auxiliary verbs? Auxiliary verbs are also called helping verbs. They are verbs that help the main verb. All tenses in English conjugate using an auxiliary verb. Only the present simple and the past simple in the positive form takes no auxiliary verb! Follow these easy steps on how to conjugate verbs, and youll conjugate verbs in English with ease. Learn how to identify the main verb in a sentence. Verbs express what someone or something does. Look for the verb that expresses the action of the sentence.Decide on when the action takes place. Does it take place in the present, the past, or the future?Once you have discovered the general time, find out the specific time. Is the action happening at the moment? Does the action happen every day? Has the action happened up to a point in the past, present or future?If the action happens regularly or is a habit, use the present simple verb form: For example: He doesnt work on Saturdays. They play football after school. etc.If the action happens once in the past at a specific point in time, use the past simple. For example: They went to school when they were young. Did Mary visit you last week?If the action happens up to a point in time use a perfect form: present perfect, past perfect, or future perfect. For example: She has worked her for many years. They had finished lunch by the time he arrived. Mary will have finished the report by five pm. If the action is happening at a specific moment in time use a continuous form: present continuous, past continuous or future continuous. For example: She is working at the moment. They will be playing tennis at 5 pm. Tom was eating when she arrived.Now that you know WHEN the action happens, and in what time frame, learn your helping verbs. Present simple or past - do, perfect forms - have, continuous forms - be.Learn to conjugate the helping verbs: I, you, we, they do / she, he, it does | I am / you, we, they are | I, you, we have / he, she it hasLearn which form the main verb takes for each form. Simple forms verb without to (i.e. play, walk, eat, work, etc.). Continuous forms verb ing (playing, walking, eating, working, etc.) Perfect forms past participle (verb in the third form, i.e. bought, understood, played, etc.)Conjugate the verb. Here is the thinking process: 1) Whats the general time? - past 2) Whats the specific time? - at a specific moment 3) Aha! continuous in the pa st OR past continuous 4) conjugate the helping verb - She was 5) Use the continuous form of the main verb: doing 6) Conjugate the verb: She was doing Remember these simple steps: Time? Action Happening? Simple, Continuous or Perfect? Auxiliary verb? Main Verb? Conjugate Example 1 Time? PresentAction Happening? Up to the presentSimple, Continuous or Perfect? PerfectAuxiliary verb? haveMain Verb? liveVerb Form? livedConjugate We have lived here for ten years. Example 2 Time? FutureAction Happening? happening at a specific momentSimple, Continuous or Perfect? continuousAuxiliary verb? beMain Verb? watchVerb Form? watchingConjugate She will be watching TV at nine. Example 3 Time? PastAction Happening? one day in pastSimple, Continuous or Perfect? simpleAuxiliary verb? didMain Verb? playVerb Form? playConjugate Did you play the piano yesterday? Tips Be patient with yourself when learning how to conjugate verbs.Remember that the present simple and past simple do NOT take auxiliary verbs in positive forms.Changes occur in the auxiliary verb, not in the main verb EXCEPT for the present simple.

6 Steps to Tailor Your Resume for Any Job Posting

6 Steps to Tailor Your Resume for Any Job Posting All of the job search advice these days stresses the need to tailor your resume to the job you are applying for, rather than blitzing out 50 generic ones. Trouble is, you’re not quite sure how to tailor your resume. Here are a few tips you can follow to make sure this process is a breeze, setting you up for success with whatever hiring manager gets your documents.1. Read carefully.First step is actually reading and comprehending the job posting and what it’s asking for in a candidate. Do yourself a favor and read it through with a highlighter. Mark all of the most important aspects, particularly anything that’s repeated or out of the ordinary- or that happens to match your particular skills. Knowing what the job entails is your top priority. Nothing else matters.2. Don’t bury the lead.Figure out what the most important or exciting match between your candidacy and the posting might be. What will really get the hiring manager’s attention? Maybe itâ₠¬â„¢s your current position, or a certification you recently achieved. Even if it isn’t your most recent accomplishment. Then make sure to feature that right up front- as in: the first section of your resume.3. Revamp your bullets.Be sure to take your major focus points out of later bullet points. But do also make sure to include some of the most relevant soft skills that would make you stand out as ideal for the job. Spin these bullet points to support your main focus and supplement your candidacy for that one job. 4. Cross check again and again.Now that you’ve done some work on your resume, go back to your highlighted job posting and make sure that anything you highlighted there appears verbatim somewhere on your resume- and preferably somewhere prominently featured.5. Add detail.Wherever possible, add numbers and details to help your skills (aka â€Å"Customer service skills†) shine out as something more tangible. (Aka â€Å"Boosted revenues by 10% and upped customer retention†).6. Pimp your cover letter.Don’t make the mistake of sending a perfectly tailored resume with a generic cover letter. Make sure you also spend some time tailoring your cover letter, in much the same way.Bottom line: Make sure both your resume and your cover letter pass the keyword test, including and/or featuring any and every keyword that appears in the job posting.

Resume For A Job Essay Example | Topics and Well Written Essays - 1000 words

Resume For A Job - Essay Example My success earned me inclusion on the team attending IAAPA to give input based on this market research to the team responsible for negotiating and closing the purchases of hundreds of gaming machines. With this experience, I gained the know-how for creating an effective marketing strategy and also managed to find out what the next big arcade game was. During summer 2012 I obtained an AA degree in Business and CIS in addition to the Magna Cum Laude honor and Phi Theta Kappa Recognition. I continued my education for a Bachelors degree of Science in Business at John Hopkins University. Throughout my studies, I devoted my time to studying American politics, business, and culture. I took the time to broaden my marketing knowledge, learn about information technology in business, improved my communication abilities and learned how to relate electronic tools to business. I can use these skills to assist me in my next position. In the summer of 2011, I volunteered at Silicon Valley Home Owner to assist the impoverished in applying to own a house. I also interviewed many people and gave out food stamps where the situation required it. I had to talk with close to 50 people each day. Because of the constant work, I had to manage my time so that I could help out each person who needed it. During high school, I was the president of the student body government. One of my duties was to preside over the weekly meeting. I also managed yearly events such as competitions to do with sports, education, and environmental concerns. Furthermore, I was the President of UNICEF at De Anza College. I held charity competitions for basketball and soccer in and around the Bay area. I managed to raise $5,000 and then I donated it to UNICEF. I believe that these experiences, as the president of a big organization, extended my abilities. I was able to overcome the expectations that were placed on me by creating a conducive environment where it was easy to achieve goals.

Servant Leadership Essay Example | Topics and Well Written Essays - 2250 words

Servant Leadership - Essay Example Researcher: David, your expertise in disaster management has received international recognition. Many thanks indeed for finding time from your busy schedule to speak to me. David: In the first place let me thank you for giving the honor of being interviewed by you. It is an opportunity for me put across the concept of Servant-Leadership because I feel that it is the one approach that works hassle free in our world of relentless change. Researcher: David, did you always have this Servant-Leader approach? David: It is an interesting question. I studied in a top-notch business school and invariably all the students were placed in the most reputed companies in the country or elsewhere in Europe or Japan even before our results were known. I found my way into a cosmetics marketing company in the country. Apparently, every thing was fine with me. Incentives, promotions, rewards, excellence citations and the whole paraphernalia of business related encouragements came in my way. In spite of all these, I was somewhat unhappy and unfulfilled and to my surprise, I was unknowingly overworking and ruining my health. Deep down within me, I did not find any satisfying answer to the question, why am I here? Researcher: I see. I suppose it was a trying time in your life. David: Indeed, it was tough. Nevertheless, I did not budge from my chosen career of management, though initially I was tempted to do so. I embarked upon a search. I started to read voraciously all kinds of books, especially history.

Steriods in sports Essay example -- essays research papers

Steroids in Sports   Ã‚  Ã‚  Ã‚  Ã‚  In my opinion, the initial reason a person starts to play any sport is to either to have fun or mainly to emulate their favorite sports figures. So many kids want to swing a bat like Barry Bonds, or rush the football like Jamal Lewis, or play soccer like Pelle’. When I was younger, I wanted to tackle like Lawrence Taylor. Since these children like to do what they see their role models do, what happens if they find out that their favorite person boosts his skills by using illegal substances? Since there are a lot of impressionable minds out there, some of those little fans may be swayed to do the same when they get the chance to. Steroids are addictive, just like marijuana or other illegal substances, and there are some well known athletes abusing them to get a quick â€Å"power up† instead of actually working hard to achieve muscle tone, or that extra intensity; that extra strength that they think they need. Steroids are seemingly displacing hard wor k in today’s sports world.   Ã‚  Ã‚  Ã‚  Ã‚   I asked coach Wilson, my hometown football coach, about his opinion on steroids. â€Å"I’ve caught some boys taking steroids personally, and I think the main reason that it’s taken is competition. They usually do not know how to lose, and they will do almost anything to win.† When I asked him what could be done to improve on this problem, â€Å" Well the only thing that I can think of to sort of contain this problem is random testing for athletes.† â€Å"There is now a cream out that players do not have to inject into their blood stream, they just have to rub it on their skin, and it won’t show up in a blood test.† He went on to state that â€Å"In Highschool it’s pretty easy to point out most of the kids using.† â€Å"You can mainly tell by their attitude, and their size for a highschool student.† Also, he stated that â€Å"steroids don’t really make you better, I mean they don’t really increase your speed or agility, they just increase your intensity level, and make you bigger as far as muscles go, but it’s not worth it when you think about the risk those people take with their bodies.† Former baseball all-star, Jose Canseco had a book published, call â€Å"Juiced: Wild Times, Rampant Roids, Smash Hits, and How Baseball Got Big.† This book pointed the finger at several players accusing them of steroid abuse. Miguel Tejada was among the p... ...kle, that maybe we would have won a game or two, but never did I think about using steroids for the â€Å"extra edge† that I thought I needed. I just used other methods of cheating, like tripping players, or holding players, or when there was a fumble, I would get under the pile and kick, and punch, and twist limbs. I cheated legally and we still did not win many games. I can not say that none of my teammates thought about using, but I do not think so, and from a personal locker room relationship with them, I do not think any of them used steroids while I was on the team. We lost our games honestly, â€Å"well sort of.†   Ã‚  Ã‚  Ã‚  Ã‚  Steroids are â€Å"eating up† the sports world as we know it. Whether it is giving players who are already good, unfair advantages, or killing and or crippling steroid abusers for life. All major sports, from baseball to track and field are cracking down on the usage of steroids. There is not yet a way to completely stop it, but random testing, and psychological profiles can help contain the problem. Also the media should use discretion when reporting these problems on the news or in the newspapers, as they would when talking about other substances.

Patient Teaching Essay

Introduction: I have chosen breastfeeding as my teaching topic for this assignment. The specific clientà ¨le will be the new mother at between 2 and 7 days postpartum, newly discharged from hospital. As a community health nurse working with children and young families, I do initial postpartum visits at home. Breastfeeding is a very complex skill, natural, yet sometimes difficult to do. The client is often overwhelmed with information received in hospital, so sessions must be kept short, and made easy to understand. The area in which I work is multicultural. There is often a language barrier which further complicates teaching and learning. Finding a teachable moment is easy (London, p. 95). New mothers are eager for help in providing the best for their babies. Mothers whose babies refuse to latch onto the breast or who have an incorrect latch, may sometimes become very tense and stressed. It is important to remain calm and supportive during teaching. The client must be educated, not simply taught new skills (Rankin, p. 73). The newly acquired information will allow her to make her own decisions and to be the head of her own health care team. Assessment: I have been working with postpartum women for the past 6 years, and have 3 children of my own. I am able to use my own personal experiences with breastfeeding, my last having stopped only 2 years ago. I work well with my co-workers, I know that I cannot do it alone (London, p.51). We help each other every step of the way and have a good back-up system available in the community. These include lactation consultants, breastfeeding clinics, doctors, social workers and community agencies. The learner and her family are at the head of the team (London, p.47). They are usually very motivated to learn and ultimately want what is best for the baby. It is easier to form relationships with the client at home (London, p. 63). The environment is non-threatening to the learner and teacher. I can also learn a lot about the client by observing the home. I have had many clients tell me they were breastfeeding exclusively who had half empty bottles of formula on the kitchen counter. The assessment process begins on the telephone before the visit. All new mothers are contacted when they arrive home. All are offered a home visit, some refuse. By help of a detailed questionnaire, we know the problems to focus on before the visit. This is very helpful as we can be better prepared with the necessary tools. Many patients are â€Å"red flag† patients (Rankin, p. 160). Some speak very little English, have financial problems, are on welfare, or are single mothers. Culture and religion can influence teaching (London, p.296). It is impossible to generalize about one culture, so we must be careful to dig deeper when presented with a situation which may be affected by one’s background. The area I work in is multicultural. The women speak many languages and I often need to have a family member translate the teaching. This is sometimes quite challenging as I am not always sure that what is being translated is actually what I am saying! I try not to let my own beliefs get in the way of my patient care. I may not always agree with the decisions of others but always stay focused on the desired outcome. Some clients would prefer to breastfeed and others would prefer to bottle feed but are being influenced by family members. Support from family members generally improves the outcome (Stalling, p.163). The client will have an easier time adjusting to breastfeeding and will breastfeed for a longer period of time with family support. We need to make adjustments in our teaching based on each individuals views. (London, p. 303). We should never make assumptions about anything. Self-efficacy is a very important factor in learning to breastfeed. The learner who thinks she can do it, will be more successful. My department organizes a group that meets at the community center once a week. New mothers have a chance to meet each other and learn about breastfeeding. Using these role-models sometimes helps a woman with low self-efficacy learn to breastfeed (London, p.311). When I walk into a home, I can often tell within the first 10 minutes whether I will have to make a follow-up visit. At a typical visit I assess the baby and mother, help with breastfeeding if necessary and provide the mother with helpful information she will need in the first few months of the baby’s life. A typical visit lasts 1-2 hours. I usually provide printed material on the common breastfeeding problems to my clients. On the website WWW.Medela.com, there is very helpful information on breastfeeding in several languages. I use this site often to print out information on latching, sore nipples and engorgement. The information on the site is generally well written and edited. The vocabulary is easy enough to understand by most women. It is grammatically correct. There are no difficult or very technical terms. The subject in this paper is a mother of two who did not breastfeed her first child. She speaks English and works as a clerk in a drugstore. She has a university degree, so can easily understand information at the 12th grade level. Planning: The general goal of this teaching is for the client to be able to breastfeed in the proper manner and to understand the benefits of breastfeeding in order to prolong breastfeeding for as long as possible. The following are the specific objectives for this clientà ¨le. At the end of the session: The client will state at least 5 benefits of breastfeeding vs bottle feeding. The client will demonstrate 3 different breastfeeding positions one time each. The client will describe the treatments for engorgement and sore nipples. The client will list 3 resources for further information after the visit. The client will recognize and state 3 factors which indicate the baby is receiving sufficient milk from breastfeeding. Teaching tools used will be demonstration, discussion, and hand-outs. It is important to prioritize learning needs. There are some facts which are very interesting but which are not necessary for the client to know. (Rankin, p. 191 and 197). The breastfeeding mother does not need to know the physiology of the breast, but she does need to understand the relationship between frequent feedings and increased milk production. Content outline: Discussion of the benefits of breastfeeding. Discussion of the factors indicating that the baby is receiving sufficient milk. Observation of the client breastfeeding using 3 different positions. Demonstration of proper breastfeeding technique for each position as needed. Discussion of breast engorgement and sore nipples and their management. Discussion of resources for further information about breastfeeding and the assess the need for a follow-up visit. * The teaching is mostly done by discussion and demonstration. This is a good way to get continuous feedback from the client. It is also a good way to ensure that all the important material is not forgotten. Practice makes perfect. Adult learners need to be involved in the teaching (Rankin, p. 196) and want to apply what they learn right away. This is especially important with breastfeeding, as the new mother must be able to master it within a very short time. It is not always necessary to cover all the information with each client. Some are too overwhelmed with information already; others may already have the knowledge base and simply need help with latching. Implementation: I generally start teaching about breastfeeding immediately after having evaluated the client. I begin by discussion of the benefits of breastfeeding and the factors which indicate that the baby is receiving enough milk. Many women do not believe that they have enough milk and worry about the need to offer a supplement. It is important to explain this to them. If they do offer a supplement, their own milk supply may be reduced. Then, I assist the client at putting the baby to the breast using different positions as needed. I sometimes use a dummy breast to show the client the correct angle to use while feeding to ensure a proper latch. Visual aids sometimes help to make it seem more real. When that has been mastered, I continue with a discussion of the two most common problems found in the first weeks of breastfeeding, sore nipples and engorgement. I provide the client with written material on proper latching technique, sore nipple management and engorgement. Since these problems sometimes occur after a few days or weeks, it is helpful for the client to have this information in writing. I also provide an information sheet on the resources the client can use if she should need further help after the visit. I generally make a follow-up call one to three days after the visit and a follow-up visit as necessary. I sometimes refer the clients to the company Medela’s website, www.medela.com. This site provides helpful information on breastfeeding and the common associated problems. The computer is only a tool, however. It provides information, not education (London, p. 246). I remain available to my clients by telephone or by email at all times. Recording transcribed: (T=teacher, L=client) T: Did you breastfeed with your first child? L: No. I tried for about 3 days but gave up due to the pain. T: Did you receive any help? L: No. But it was less important to me then. I was ok with bottle feeding. T: Do you want to breastfeed Joshua? L: Yes. I will be taking a year off of work and would like to breastfeed him as long as possible. Many of my friends have had babies in the past years and all are breastfeeding. They make it look so easy. I decided to try harder this time. T: Joshua is 3 days old. How have you been feeding him? L: I tried to put him at the breast right after birth but he was too sleepy, and so was I. The first day he had a few bottles. Yesterday, I tried for the first time. I think it went ok but my nipples are very sore. I would like to learn how to breastfeed properly. T: Well, we can discuss a few things now and I can show you the proper technique for a few different positions when he wakes up. L: OK T: First of all, why do you want to breastfeed? L: Everyone is telling me that it is the best thing for my baby. T: They are right, but what do you think? L: I want to do what’s best for Joshua. T: Breast milk is definitely the best for babies. One of the best things about breastfeeding is that the milk is always ready. You don’t have any bottles to warm up or prepare, especially at 2:00 in the morning when you’re exhausted. Because it is available right away, you don’t have to make the baby wait. This will make it easier to calm him before he gets too agitated. It is also a great time to bond with the baby and will make Joshua feel more secure. Breast milk is the best thing for your baby. Do you know what colostrum is? L: Yes. I have been reading up on breastfeeding since I found out I was pregnant again. It is the yellow liquid that comes out before the milk comes in. I know that it helps to prevent jaundice. T: Yes that is true. It acts as a mild laxative to encourage the baby to pass his first stools of meconium. It can also help to prevent ear infections and allergies. It is very rich in nutrients and allergies. Did Julia have jaundice? L: No, she didn’t. T: Do you know of other benefits of breastfeeding? L: I know that breast milk is the perfect formula for babies with the exact right nutrients that they need. It keeps babies from becoming overweight. I also know that it can help me lose the baby fat that much quicker. T: That’s true. It can also save you money. The average cost of formula for 1year is about $1800, and that doesn’t include the bottles and other supplies. Breastfeeding requires you to eat about an extra 500 calories per day. This should cost, by comparison about $300 for the year. L: With all the expenses of a new baby, we can use that money for many other things. T: That’s for sure. L: Can breastfeeding keep me from getting pregnant again? T: No. It is not a sure form of contraception. Although it is relatively effective in the first 6 months if you breastfeed exclusively. Some women ovulate as early as 6 weeks postpartum even when breastfeeding. L: Good to know. T: Do you know how to tell if the baby is receiving enough milk? L: He will gain weight. T: Yes. That’s a very good sign in the long run. There are other things as well. He should have at least 3 urines today since he is 3 days old. Then, you should see one more each day until the sixth day. That means that on the 4th day, he should have at least 4, on the 5th day at least 5 and from the 6th day onwards, at least 6 per day. How many has he had today. L: So far he had 1 at 2:00 and another at 7:00. I don’t think that’s a problem. T: Good. We would also expect to see a few stools everyday. They should gradually change from the black meconium stools, to brown and then to yellow. Many breastfed babies have a stool with every feed, but some have only 1 or 2 per day. Both are normal. L: He has one almost every time he feeds. T: That’s great. He should also be satisfied between feeds. That means he would feed every 1 to 3 hours in the first few weeks and have some period in between when he sleeps or remains calm. You told me that he feeds about every 2.5 hours and usually sleeps in between, so it sounds like he is right on target. A baby who is too sleepy and needs to be woken up for feedings may also not be getting enough. Do you have any questions so far? L: No. I’m glad he’s getting enough milk and can’t wait to see if he’s gained weight. T: You mentioned that your nipples are very sore. Have you done anything for the pain? L: I am taking Advil and I was given some Lanolin ointment at the hospital. Do I need to wash it off before I feed the baby? T: No, it is harmless for the baby. The best way to avoid sore nipples is correct positioning at the breast. If you have sore nipples already, I will show you how to have Joshua latch on properly. Meanwhile, for the soreness, you should apply a small amount of your own breast milk on the nipples after each feeding. Then let it air dry as much as possible. After that, you can apply a bit of lanolin. Sometimes it helps to use different feeding positions during the day. L: The nurse at the hospital told me to let my breasts air dry, but that is not easy in the hospital. How often can I use the lanolin? T: You can use it 2-3 times per day. L: Ok. I will try that. T: Your milk has not come it yet, but should come in in the next few days. It usually comes in by the 3rd to 5th day. It is important to feed regularly to encourage your milk production and also to prevent engorgement. Do you know what engorgement is? L: Yes. I was very engorged about a week after Julia was born. T: Engorgement can be very painful and can make it impossible for the baby to latch on properly. (baby wakes up. L gets the baby) L: What should I do if I get engorged? T: Engorgement usually lasts only a few days. Some women just produce more milk than others. If you get engorged, it is important to continue feeding often. You can apply warm compresses and massage your breasts. If it is more severe, you may need to express a bit of milk for relief, which you can do manually or you may need to use a pump. A well-fitted supportive bra may help. L: I have bought a good bra, but haven’t worn it yet. I will send my husband out to buy a pump today. What kind do you recommend? T: It depends on how often you would like to use it. If you are planning to breastfeed all the time, then a manual pump may be enough. There are however, some inexpensive electrical pumps which you can buy for under $40. These may be easier and quicker to use. You can use them to relieve engorgement and to pump if you go out from time to time. L: My friend uses a Safety First pump which is electric. She bought it at Walmart for about $35 and says it works well. T: That’s probably a good choice for you too. Do you have access to the internet? L: Yes T: If you check out the site www.medela.com, you can find information about choosing a pump. If you pump to relieve engorgement, you should only pump for a few minutes. If you pump too much milk, you will only encourage more milk production. L: Thank you, I’ll check the site. Would you like to see how I feed him now? T: Sure. (L puts baby to the breast using cross cradle positioning. The baby does not take enough of the areola so L has pain.) T: He is not on properly. To release the suction, place your finger gently between his gums, like this. In order to get him to latch on well, you first need to make sure that you are comfortable since you will be breastfeeding so often. Use pillows to get yourself comfortable. Take your time and relax before you start. When you are ready, make sure the baby’s nose is facing the nipple. His head should be aligned with his body. Gently stroke his upper lip with your nipple. When he opens his mouth, pull him quickly towards you, so that he can take as much of the areola as possible. L: How do I know if he is taking enough? T: The most important cue is that you will have no pain. Generally the baby’s chin is touching the bottom of the breast, and there is a small space between his nose and your breast. Hold your baby close to you and support his head. There is no normal or standard way to breastfeed. If the baby is feeding well and you have no pain, it is working well. L: I don’t feel any pain now. T: Can you hear him swallow? L: Yes. T: Excellent. Then you are doing it very well. Notice how his body is aligned with his head, he is most comfortable that way. Look at his chin and his nose. See how they are positioned. You can see that he has opened his mouth very wide and is taking enough of the breast. Would you like me to show you how to hold him in some other positions? L: Yes. I would like to learn how to lie down to feed. It would be so much easier at night. T: That’s true. When you’re very tired, it’s a lot easier. The basics are the same. You want to ensure that the baby is facing you and that his body is aligned with his head. Make yourself comfortable. Use a pillow behind your back or between your knees if you need one. (L Demonstrates the technique.) T: That is very good. Are you comfortable? L: Yes, very. And no pain! T: Breastfeeding is not always as easy as some people make it seem. It takes practice. The beginning is a learning process for you and for the baby. Let me show you one more position that you may like to use. This is the football hold. It is easier to use when the baby is small like Joshua; but is sometimes more difficult later on. Hold him so that his legs and body are under your arm, like this. Then place your hand under his head and neck. If you’ve ever played football, that’s how a football is held. L: I don’t like that one. It is much easier the other way. T: Not everybody likes that position. You have to do what’s best for you and for your baby so use the position that’s most comfortable. (Baby weighed – lost 8.5% of birth weight) T: He lost a bit more weight. But that’s normal. Most breastfed babies lose 10% or more of their birth weight in the first few days. They usually regain their birth weight within 10 days. Do you remember how to tell if he is drinking enough? L: Yes. He should have at least 6 wet diapers every day after the 6th day and a couple of stools. He should also wake up alone to feed and sleep well between feedings. And of course, he should gain weight. T: Exactly. T: I will be returning to weigh Joshua again Wednesday (in 48 hrs). I will continue to follow him until he starts to gain some weight. If you need help before then, you can call the CLSC (community clinic) at the number I gave you earlier. As I told you earlier, there is a breastfeeding clinic every Thursday morning as well. At the clinics, there are nurses available to weight the baby and to help you more with breastfeeding. Here is some information on breastfeeding that we discussed today (pamphlets on latching, sore nipples and engorgement given). If you have any questions about them, let me know. Evaluation of learner: I always do a telephone follow-up within 1-3 days. This is very effective as the client will have had some time to process all the information (London, p.62). If necessary, a repeat visit will also be planned. Unfortunately I cannot always have the client do three separate demonstrations (London, p. 386) due to budget and time constraints. Discussion worked best with the subject in this paper. She was educated and was eager to learn proper techniques. She had self-efficacy, skills and knowledge – all important factors if changing behaviors (Rankin, p 292). She was alert and very interested in learning. She participated in the discussion. She was able to apply the information immediately during my visit. At the follow-up visit 2 days later, the client was doing very well. She was able to breastfeed without any pain or difficulty. We discussed engorgement again, a problem which had developed since my first visit. She explained what she had done to relieve the engorgement, which was how I had explained it to her. The â€Å"what if† scenario had worked .(London p.386) Evaluation of teacher: I could have done more assessment of the learner while I was teaching. I find myself being drawn into a routine with my teaching that is sometimes hard to get out of. Most of the teaching is very repetitive from one client to the next, however, each client learns in her own fashion. I try to keep the client interested in what I have to say. I encourage her and give her positive feedback. Sometimes I forget the goals of the session and get off track, or provide the client with unnecessary information. I find that using a checklist helps me to stay on the right track and to not omit anything important. Evaluation of resources: The handouts I usually give out to my clients on latching, engorgement and sore nipples, all score over 70% by the SAM test (Rankin, p.238), thus making them good resources. I provide this information to my clients to use as the situations arise. Although I explain the handouts to all my clients, not all women get engorged; for those that do, it usually happens after my visit. Having the handouts at home allows them to refer to the information as a reference when they need it most. Conclusion: The teaching session went very well. The client was intelligent, educated and eager to learn. Overall this teaching technique used for teaching breastfeeding works well with most of the clientà ¨le I see at home. Every person is unique and adjustments always need to be made accordingly. Bibliography: Forrest, S. (2004). Learning and teaching: The reciprocal link. The Journal of Continuing Education in Nursing, 35(2), 74-79. London, F. (1999). No time to teach? A nurse’s guide to patient and family education. New York: Lippincott. Medela (2007) Your Resource for breastfeeding products and information. [on-line]. Available: http://www.medela.com. Rankin, S.H., Stallings, K.D., & London, F. (2005). Patient education in health and illness (5th ed.). New York: Lippincott.

The Great Awakening Of The 1730s - 1630 Words

The Great Awakening of the 1730s significantly altered the social structure of early Americal colonial society. The laity’s internal subjectivity and passional experiences were validated in regards to religious sentiments. This novel type of engagement of the laity is significant, as previously voiceless social and racial classes were given the authority to proclaim and propagate their interpretations of biblical scripture. The New Lights’ emphasis on the transformative power of the Holy Spirit severed social norms and exalted and justified the personal experiences of commoners against that of the old order. Moreover, the revivals challenged the prevailing social and religious elite by questioning the sincerity of their religious convictions. The conservative religious rationalism was challenged by a novel and enthusiastic expression of faith characterized by personal experience and individual sensory experience. The New Lights, or the revivalist leaders, deplored the a bundance of inequality between rich landowners in relation to poor and indebted frontier farmers. I interpret the revival as an intellectual severance from the old order, or the Old Light’s doctrine’s of salvation. Jonathan Edwards, the revival’s prominent contributor, launched an attack against the rationalism and conservatism of the old religious order and emphasized a New Birth, characterized by passional and experiential conversion. My analysis of the Great Awakening brings forth evidence that the NewShow MoreRelatedAnalysis of the Great Awakening and Revolutionary Thought1655 Words   |  7 PagesAnalysis of the Great Awakening and Revolutionary Thought In the 1730s and the 1740s, religious revival swept through the New England and Middle Colonies. 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