Coca Cola Research Paper Example | Topics and Well Written Essays - 1000 words

Coca Cola - Research Paper Example Dr. John Pemberton built up the Coca-Colaâ ® syrup on May 8, 1886 and this the establishment day for Coca-Cola Company. Since its initiation, the cola drink got one of the most popular and biggest selling non-mixed refreshments. The fast notoriety of cola drink of Coca-Cola Company had prompted extend its market in universal limits and in each worldwide market its exhibition has been praiseworthy. With the section of the organization continued presenting numerous creative refreshments other than cola drinks. All the while, the Coca-Cola Company was driven by various productive leaders like Roberto Goizueta and Warren E. Buffett who have contributed towards the worth development of the organization. This paper essentially manages instance of Coca-Cola Company when it was driven by the veteran Mary E. Minnick, the â€Å"Executive Vice President and President of Marketing, Strategy and Innovation† (Forbes, 2011). In view of the given contextual investigation, numerous perspectiv es like advancements and item improvement technique and in this procedure the job of Mary E. Minnick will be talked about. Question 1 Describe and assess Coke’s advertising and advancement methodology change intended to situate the organization on the front line of shopper patterns. During 1980s and '90s, the Coca-Cola Company was the worldwide pioneer of non-mixed drink organization and had depicted itself as one the best blue chips organizations. This was the stage when the organization was driven by the group of Roberto Goizueta and Warren E. Buffett. Be that as it may, after this quick time of magnificence, it confronted a danger from the key opponent PepsiCo Inc. PepsiCo was established in 195 by Donald M. Kendall with the comparable idea of cola drink (PepsiCo, 2011). Inside the following ten years of its origin, it increased noteworthy measure of piece of the pie and as an impact, Coca-Cola Company lost higher level of market esteem. In such circumstance, it turned out to be important to situate the organization on the bleeding edge of purchaser drifts by executing a powerful arrangement of advertising and development systems. When Mary E. Minnick joined Coca-Cola, the opposition occurred on a worldwide level and for accomplishment in worldwide markets, and comprehension of culture was one of the key variables for creating globalized promoting and inventive methodologies. Minnick understood that the advancements like just by repackaging and somewhat changing the flavors would not be useful. During the time spent inventive showcasing technique, different creative item advancements were the key factor for the organization. The advancement methodologies were essentially intended to counter against the items the two key non-carb rivals Snapple and Gatorade. Also, during 1990s, Coca-Cola centered to create incomes by presenting imaginative items other than cola drinks. In addition, the advertising procedure additionally included of social parts of eve ry locale. It offered various items for various markets and furthermore the limited time and crusading exercises were likewise quite certain according to the way of life of business sectors. Question 2 Critically assess Coke’s item system of creating sound drinks. During 1990s, the item system of Coca-Cola was the significant exercises to adapt to heightening rivalry. Item improvement procedure during the hour of Minnick accepting another endeavor as there were critical item advancement occurred in the current creation just as in new items. During this period, in excess of 1000 new refreshments were presented and the principle subject behind these new items was the ‘health’; for instance, diet drinks like Coca-Cola Zero, espresso seasoned cola and so forth were propelled for male market section. Be that as it may, such items were not fit for offer significant advantages to the organization for longer timeframe. Maybe, the valid

Challenges That May Arise When Writing a Persuasive Essay Free Essays

Three difficulties that may emerge when composing a powerful exposition are making an arrangement, composing a draft, and reconsidering your draft. While making a draft you ought to consistently consider how you can compose your thoughts successfully for the perusers. You can orchestrate your thoughts and make a blueprint to sort out your thoughts adequately (Chapter 7). We will compose a custom exposition test on Difficulties That May Arise When Writing a Persuasive Essay or then again any comparable point just for you Request Now Doing so will permit the perusers to have the option to comprehend what point you are attempting to get across no doubt or disarray. Composing a draft can help show the perusers what you mean. In your draft it ought to incorporate a presentation that is infectious and that will intrigue your perusers, have a solid and strong end, and it ought to likewise have a solid strong title (Chapter 8). During the reconsidering procedure of your draft you should consider approaches to make your draft more clear or all the more persuading to the perusers. This should be possible by searching for thoughts that don’t fit, searching for thoughts that could utilize increasingly point by point support, and interfacing thoughts with transitional words and sentences (Chapter 9). One more test that may emerge when composing an influential exposition is altering. Altering a paper will permit me to ask myself what mistakes could confound my perusers and debilitate my point. This procedure can likewise assist me with finding and right mistakes in syntax (Chapters 22â€33), search for blunders in word use (Chapters 34â€35), spelling (Chapter 36), and accentuation and upper casing (Chapters 37â€41). Perusing: Read Chapter 3 in Real papers with readings: Writing ventures for school, work, and regular day to day existence †Writing Basics. The procedures I will use to conquer making a draft is utilize my time carefully. By doing this I will have the option to have a set square of time to deal with this and won't have the option to hold up until the latest possible time. I will likewise record any thoughts that spring up in my mind. So I won't overlook what it was and is on the grounds that it could be a valuable and accommodating plan to use in my paper while composing it. Another system I could utilize is to make a snare of thoughts while arranging out my paper. To conquer the difficulties of composing a draft I should attempt show what I intend to the perusers, think of a solid title, concoct a solid end, and concoct an appealing method to begin my presentation passage. While I am updating my article I will search for thoughts that don't fit and discover thoughts that could utilize increasingly nitty gritty help on the off chance that it needs more itemized help as of now. At last I will I will search for blunders that may confound my perusers and debilitate my point all the more intently. I could likewise have a go at perusing it in reverse to check whether it will assist me with discovering blunders, for example, sentence structure, mistakes in word use, accentuation, and if any upper casing blunders. Step by step instructions to refer to Challenges That May Arise When Writing a Persuasive Essay, Essays

Axis II and Borderline Personality Disorder

Axis II and Borderline Personality Disorder More in BPD Diagnosis Treatment Living With BPD Related Conditions The diagnostic system that was typically used to diagnose borderline personality disorder (BPD) and other personality disorders using axes are now obsolete. BPD and other personality disorders were diagnosed as Axis II disorders in the last Diagnostic and Statistical Manual of Mental Disorders, fourth edition (DSM-IV). These axes are no longer used in the current edition of the DSM. Diagnosis of BPD in DSM-IV as an Axis II Disorder Borderline personality disorder (BPD) and other personality disorders  are typically diagnosed using the official guidebook for the diagnosis of psychiatric disorders, the Diagnostic and Statistical Manual of Mental Disorders (currently in its fifth edition, the DSM-5). The last DSM, DSM-IV-TR, used a multi-axial diagnostic system. This means that when a diagnosis was made, attention was paid to five different areas, or axes, that could affect the individual who was being diagnosed. Axis I was for the diagnosis of clinical disorders, the conditions that people most often think of when they think of psychiatric disorders. For example, major depressive disorder or post-traumatic stress disorder would have been diagnosed on Axis I.?? Axis II was reserved for long-standing conditions of clinical significance, like personality disorders and mental retardation. These disorders typically last for years, are present before adulthood and have a significant impact on functioning.?? The Rationale for Putting Personality Disorders on Axis II In theory, personality disorders were relegated to Axis II because this was a way to make sure that they did not get overlooked. If a person had multiple clinical disorders on Axis I, coding the personality disorders on Axis II helped those disorders to stand out. Another reason that experts decided to put personality disorders on Axis II in DSM-IV relates to the course of these disorders. Whereas the Axis I disorders tend to be episodic, meaning they are on-again, off-again, personality disorders are thought of as chronic, meaning they occur over years.?? Diagnosis of BPD in DSM-5 DSM-5 did away with the axis system, relegating everything to one axis to ostensibly make diagnosing easier. However, diagnosing, assessing and treating personality disorders are basically the same as in DSM-IV, including the symptoms that need to be present in order to diagnose BPD.?? Symptoms of Borderline Personality Disorder The hallmark of BPD is emotional instability and frequent mood swings. To be diagnosed with borderline personality disorder, you must have at least five of the following symptoms: Impulsive choices and behaviors that may result in risky behavior, such as gambling, shopping sprees or engaging in unprotected sex with multiple partners.Powerful, changeable emotions and moods that may last from a few hours to a few days.A pattern of turbulent and unstable relationships with friends and family.Feeling constantly bored and/or emptyAnger problems, including difficulty controlling anger, intense anger that may not fit the situation and/or angry outburstsA distorted and insecure concept of yourself that affects everything in your life, from relationships to goals to moods and opinions.Suicidal and/or self-harming behavior, like cutting.Paranoid thoughts or dissociative feelings, as if you are not a part of your own life or youre out of your body.  An irrational fear of being abandoned that causes powerful emotions and going to extremes to make sure you arent abandoned.??

Ford Motor Company Business Case Study Essay - 1925 Words

Ford Motor Company Introduction This paper will address an analysis of the key success factors in strategic planning of the Ford Motor Company including planning, product offerings and marketing and sales. The paper will also include financial characteristics and a competition analysis of the Ford Motor Company. Ford Motor Company The Ford Motor Company inspired a manufacturing revolution with its mass production assembly lines in the early 20th century. Ford and Lincoln are one of worlds most well known automotive brands, most known for the Ford Mustang, and F-Series pickup trucks. Henry Ford incorporated Ford Motor Company in 1903 at Dearborn, Michigan. Ford Motor Company is known as one of the largest automobile companies†¦show more content†¦26). Ford has produced a companys four-point business plan to include 1) one Ford 2) one team 3) one plan 4) one goal (FMC 2013 Annual Report, p. 8). The one Ford aims at creating a focus within the company. It strives to encourage teamwork while still taking a global formulation to its strengths. The one team strives to empower all to work together to make customer satisfaction number one. The one plan is aimed to aggressively seek more profit, more value, and more global assets. The one goal is to create and deliver profit growth to all shareholders. Product Offering and Sales In order for Ford to stay ahead of the game they have to stay focused on the latest technology. â€Å"Ford researchers are developing ways to use GPA technology and Wi-Fi to will allow vehicles to talk to one another and help avoid crashes† (Knox, 2011, p. 26). Ford has listed in their 2013 Annual Report that they are strategically going to focus on the quality, green, safe, and smart aspects to design. To design and deliver more products that are new with more value that the customers want. Ford lists the fundamental global strategy is to produce vehicles that: â€Å"have bold, emotive exterior designs; are great to drive; are great to sit in (second home comfort, convenience, exceptional quietness); provide fuel economy as a reason to buy; are unmistakably a Ford or Lincoln in look, sound, and feel; provide exceptional value and quality (FMC Annual Report 2013, p. 14).† The year 2013,Show MoreRelatedCase Study: Business Process Reengineering General Motors Corporation900 Words   |  4 PagesCase study: Business Process Reengineering General Motors Corporation   â€Å"General Motors is one of three leading automotive manufacturing companies in the United States. Based in Michigan in 1903 by Henry ford and grew to reach revenue of $150 billion and more than 370,000 employees by 1996. In the 1970s, the automobile market for the major auto makers - General Motors (GM), Ford, and Chrysler- was crunched by competition from foreign manufactures such as Toyota and Honda. 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He did justRead MoreCase of the Ford Pinto1565 Words   |  7 PagesUtilitarian Analysis The Case of the Ford Pinto The Ford Pinto first rolled off the Ford Motor Co. production lines in 1971 and stayed in production in its original state until 1978. The vehicle engineers were tasked to develop the vehicle and put it into production within 25 months, which was nearly half the time in which the average new vehicle is put into production. The Ford engineers were aware that rear-end impact safety tests were pretty standard at the time, but they were not required

Attention Deficit Hypertension Disorder ( Adhd ) - 884 Words

Are young men and women, previously diagnosed with Attention Deficit Hypertension disorder (ADHD), being discriminated by our military, by denying them the right to serve their country? Many individuals think so, and they argue against the military’s policies which encourage such actions. While opponents may believe that individuals with ADHD do not belong in the military, other people beg to differ and believe their condition should not warrant as a dis-qualifier to serving their country. While disqualifying individuals with an ADHD diagnosis may seem justifiable, there is still a need to conduct an overhaul of the military’s policy regarding enlistment and ADHD to today’s standards. The opposition to allow the young men and women into the military due to their previous ADHD diagnosis does have its merits, but many of these concerns boil down to the safety of our troops and the their effectiveness. For example, many of the opposition truly believe that these individuals would place their fellow soldiers at risk in dangerous situations. The concept of placing ADHD personnel in a combat role, let alone in a warzone, has many critics in a frenzy. Then there is the concern of their mental and intelligence capabilities, in which, the opposition believe would hinder the soldier’s ability to advance within the ranks, and hamper the capabilities of the unit in which the individual is assigned to. Finally, the opposition’s strongest concerns are the fearShow MoreRelated Attention Deficit Disorder in American Children Essay1414 Words   |  6 PagesAttention Deficit Disorder in American Children Approximately 3-5% of all American children have Attention Deficit Disorder (ADD). ADD is a leading cause of school failure and under-achievement. ADD characteristics often arise in early childhood. As many as 50% of children with ADD are never diagnosed. 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There has been much research regarding the ADHD disorder as a neurological disorder amongst patients andRead MoreDrug Use And Attention Deficit Hyperactivity Disorder ( Adhd )1302 Words   |  6 PagesRitalin is a prescription drug used primarily in the treatment of behavioural problems in children such as Attention deficit disorder (ADD) and Attention deficit hyperacti vity disorder (ADHD) (National Drug Intelligence Centre 2006). It is estimated that 11 percent of Australians between the ages of 6 to 17 are affected by ADD or ADHD and the amount of Ritalin being prescribed has doubled in the last 10 years ( Schriever 2012). The brand name for Ritalin is methylphenidate, a drug that stimulatesRead MoreMental Disorders Are Medical Problems832 Words   |  4 PagesAfter reviewing this week’s lecture, readings, and multimedia, I have to slightly disagree with the statement that DSM-5 mental disorders are medical problems, and that psychiatric diagnosis is a scientific (and essential) component of successful intervention. Although the biomedical model of mental disorders classifies mental health conditions as diseases of the brain, I personally do not believe each diagnosis in the DSM-5 should be listed as a medical problem (Deacon, 2013). According to the statisticsRead MoreThe Effects Of Nature On Children s Health1536 Words   |  7 Pagesindoors and decreasing outdoor activities have been affecting childhood obesity in significant ways. 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In 2008 the Center for Disease Control and Prevention (CDC) reported that an estimated 1 in 150 individuals had been diagnosed with ASD, the 2014 report now estimates that 1 in 68 individuals have been diagnosed with ASD, roughly a 120% increase (CDC 2007 2014). This rising trend necessitates a greater number of programs and intervention strategies

Target, Positioning, and Marketing Mix at Bmw Free Essays

string(139) " program for 2006 and newer models, which provides a 12-year limited rust perforation protection without mileage limitations \(http://www\." Target, Positioning, and Marketing Mix at BMW BMW is one of the world’s largest luxury car companies and it is easy to understand why. Not only does this premium auto brand have a high resale value, but strong brand loyalty and an even bigger profit margin than mass-produced cars (Holloway, 2002). This in turn enables the premium maker to spend more on research and development into the minds of its target market to make better, more advanced cars with a powerful brand image. We will write a custom essay sample on Target, Positioning, and Marketing Mix at Bmw or any similar topic only for you Order Now BMW is a German automobile, motorcycle and engine manufacturing company, which owns and produces the Mini brand, and is the parent company of Rolls-Royce Motor Cars. BMW is well known for its sporty, yet sophisticated image which has been built up since the 1970’s with many motor sports victories, and its BMW Group’s worldwide mission statement, â€Å"To be the most successful premium manufacturer in the industry† (http://www. bmwgroup. com). The majority of BMW’s success is attributed to the development of a consistent marketing policy, the ‘market niche’ strategy. The company has built is brand on four core values, which are technology, quality, performance, and exclusivity, whereas BMW has traditionally positioned its brand to be perceived as the leader in performance (Arnold, n. d. ). In fact, the BMW group and all BMW models are all about performance on the road and inside the plant in which they are manufactured. The fundamental core benefits for BMW customers are reliability, durability, and style. People who buy BMW are also paying for the engineering and quality, not for breakdowns (Arnold, n. d. . Buyers normally expect certain qualities in their cars when they purchase at BMW. Brand associations of German luxury brands like BMW include powerful, high-quality, fast, pricy, luxurious, classy, and sleek (Holloway, 2002). BMW owners usually purchase because they know they can rely on its solid background of high-quality vehicles, and superior performance, but they also know they are getting a vehicle that looks sporty, classy, and expensi ve at the same time. Technology plays a huge role in the difference between BMW and its competitors. BMW has combined its superior quality product with that of technology to enhance BMW service experience for its customers. In fact, research by Wanke, Bohner, and Jurkowitsch, (1997) suggest that BMW’s Augmented Reality has created the bridge and extends the real world by adding virtual information to assist BMW Service staff in their highly demanding technical work. Using augmented reality, a BMW mechanic receives additional three-dimensional information on the engine he/she is repairing. For example, augmented reality can be used to help in diagnosing and solving the fault in and engine (Horatiu, 2009). Apart from the real environment, technicians can see virtually animated components, the tools to be used and hear instruction on each of the working steps through headphones integrated inside the goggles (Horatiu, 2009). Next stands the exclusivity of BMW’s potential product and the ideas’ genesis come up with. BMW now makes cars using resources that would otherwise be wasted by putting them to good use. For instance, the Landfill Gas-to-Energy Project at BMW used to reduce its reliance on natural gas and better utilizes the previously untapped methane, which is a byproduct of decomposing trash and can have harmful effects on air quality. By turning this methane into energy, the plant has reduced carbon dioxide emissions equivalent to removing 61,000 automobiles from the U. S highways each year (Arnold, n. d. ). Today, 63 percent of the plant’s total energy is derived from landfill gas (Arnold, n. d. ). Not only that, this project has three core benefits, it reduces the amount of harmful greenhouse gases released into the air, allows BMW to use a wasted energy source by transforming the methane gas produced from the nearby Palmetto Landfill into electricity to heat for the plant, and it saves a lot of money for the company as a whole (Arnold, n. . ). BMW is now the first auto company in the world to use green energy to fuel its painting facility. Furthermore, since its inception, the project has been expanded to utilize landfill gas to fuel 23 oven burners in the paint shops at BMW and supply indirect heat to these areas (Arnold, n. d. ). In addition, marketers have classified BMW products as specialty goods be cause they have a unique characteristic or brand identification for which a sufficient number of buyers are willing to make a special purchasing effort (Kotler Keller, 2009). Consumers who purchase BMW’s are willing to go to great lengths and travel afar to buy one. In fact, BMW is a product that stands above the rest requiring very little if any comparison to other brands as buyers already know exactly what they are looking for when in search of this particular type of vehicle (Holloway, 2002). Thus consumers that purchase BMW’s are investment buyers and often have upscale purchasing habits. And it is this reason that BMW, unlike many other marketers, has stopped emphasizing demographics such as targeting customers based on age and income, and tarted targeting based on mind-set and lifestyle. BMW marketers understand that their customers are concerned about status, and so this is what they focus their attention on. When advertising BMW marketers have focused on the specifics of the BWM and emphasis are often placed on the fact that BMW is continuously managing its cars performance quality through time, and research (Boudette, 2005). It cons istently strives to improve its products and for years has produced high returns and market shares for this very reason. Ideally, BMW’s positioning has been maintained over such a long period of time because the company possesses and develops an incredible competitive advantage. In terms of price, BMW’s mid-range vehicles start around $29,400 up to the most prestigious and luxurious vehicles priced around $130,000 (Boudette, 2005). Additionally, every new BMW is covered by a limited warranty for defects in materials or workmanship for the first four years or 50,000 miles, whichever comes first. BMW also offers a rust protection program for 2006 and newer models, which provides a 12-year limited rust perforation protection without mileage limitations (http://www. You read "Target, Positioning, and Marketing Mix at Bmw" in category "Papers" bmwgroup. com). Additional accessories and services offered by BMW include iDrive, Real Time Traffic Information, BMW Roadside Assistance, and BMW assist all the more reasons why consumers choose BMW. iDrive links BMW vehicles’ with communications, navigation and entertainment functions allowing owners to make calls, listen to music, plot routes and find places to stop along the way, with just one controller all at the same time. Real Time Traffic takes owners down shorter and faster routes, preventing them from getting stuck in traffic. It identifies traffic accidents and delays in real time and continuously updates the service 24 hours a day, 7 days a week, while smaller markets report only during normal commuting hours (http://www. bmwgroup. com). BMW Roadside Assistance is a feature most BMW owners find comforting because if they are traveling and get a flat, run out of gas, or need a tow BMW will send someone out immediately to assist no matter where the customer is located. BMW owners are covered in all 50 states, in Canada and Puerto Rico, even if someone else is driving the vehicle. These services are offered 24 hours, 365 days a year, at no additional cost, and without any mileage restrictions (http://www. bmwgroup. com). BMW assist, on the other hand, works as a sense of security, and is there for BMW customer’s safety. It is a convenient service that adds peace of mind for BMW owners, and is suitably equipped in 2007 and later models. BMW assist is part of the Ultimate Service at BMW, and is included at no additional cost for up to 4 years. This service connects owners to a response specialist that can help with almost everything, from an emergency situation to directions and traffic information by just a push of a button (http://www. bmwgroup. com). At BMW distribution is about the use of consistent standards of quality, safety, and processes at all locations. They guarantee worldwide premium products made by BMW Group as well as the careful use of resources being the guiding principle behind all production and planning. Its living structure is what enables it to react flexibly to customer demands and market requirements and conditions throughout the world (Ludwig, n. ). This is why they have such flexibility in models, as well as their ability to build additional numbers of certain models in other plants, if necessary. BMW gives its consumers exactly what they want building models with options customized to fit the individual consumer (Ludwig, n. d). As a result, the company’s dealerships keep very few cars on the lot. Instead, BMW offers intimate showrooms where customers can view cars and place orders with individual custom options that they select (Ludwig, n. d). After the car has been selected and the customer has chosen their individual custom features, BMW directs its manufacturing plant to produce the car and deliver it within a matter of days. Logistically speaking, when it comes to BMW and the channel of information, it means using CRM to strengthen communications with its dealers and make it as easy as possible for potential customers to get all the buyer information they need (Ludwig, n. d). BMW group also uses e-commerce strategies as a means to explore the market for effective business. The group introduced an ordering system in 1998 which gives dealers the option of showing customers their desired car on the screen and confirming the delivery date on the spot. Through the use of this system, the time frame when the vehicle can be built with the desired fitting is configured within a few seconds and is reserved in the production process immediately (Ludwig, n. d). Furthermore, the manufacturing logistics department at BMW has such outstanding internal processes to such a level that when changes accord due to customers’ wishes regarding issues as omplicated as engine capacity to something as small as the color of the upholstery it can be immediately communicated, and in most cases resolved prior to shipment of the vehicle. Moreover, the company has adopted a consistent advertising strategy. In addition to the message of its values being portrayed in advertising campaigns, the company explicitly expresses one or more of these values in all BMW advertisements (J ones, 2010). Its design philosophy also runs through every BMW advertisement communicated through TV and print ads. Its brand imaged has been built up by using over 300 different types of color press advertisements, as well as 64 different types of television commercials (Jones, 2010). BMW ads are always consistent and focus on the substance of the cars themselves. However, it is important to point out that BMW also relies on its sensitivity to the environment, which is clearly seen by how the company’s advertisements evolved in response to economic, environmental and competitive changes. In addition, since the competition started to imitate BMW’s adverting messages of outstanding quality, BMW decided to come up with a more unique way to reach its target audience. The company did so by hiring Fallon Worldwide, an advertisement agency, to come up with new campaigns. Now BMW uses guerilla public relations campaigning as a means to drive sales. Its diverse promotion tactics include seeding news of the BMW Films at key Internet entertainment rumor sites and radio DJ programs in 20 key metro markets, and BMW manufacturers use web mostly to drive its brand (Jones, 2010). In fact, BMW takes the phrase â€Å"beyond the banner† seriously. In its ads for the BMW Compact, the car drives out of the banner ad and around the sides of the browser window, to show how it loves corners. BMW’s online strategy in the UK is highly-brand drive, with clickthrough considered to be a side benefit (Jones, 2010). Not only that, BMW uses traditional banner ads, with pull-down menus, Superstitials, transitional ads which appear between pages, sponsorship and dynamic html ads like the one mentioned previously to promote its brand message and to drive the benefit of ownership in terms of the driving experience (Jones, 2010). Superstitials are highly interactive, non-banner ads that can be any size on the computer screen and up to 100k in file size. They can feature animation, sound graphics capable of effectively conveying integrated advertising messages while protecting its Web site’s performance (Jones, 2010). BMW utilizes this form of advertisement to achieve multiple goals, including branding, direct marketing, commerce and entertainment. In conclusion, as a worldwide organization, BMW Group has a long and established heritage of manufacturing premium products and holding true to its four core values of technology, quality, performance, and exclusivity. Today, BMW is one of the most respected companies and recognizable brands in the world. This is due to the fact that the BMW Group continues its leading position in the premium segments of the domestic and international automobile markets. The BMW Group has long pursued the objective of continuously and permanently increasing its company value and has done so by playing an active role in both shaping internal economic success factors as well as corporate citizenship in society as a means to gain and retain loyal customers. References Arnold, P. V. (n. d. ). BMW: The ultimate reliability machine. Retrieved March 2, 2011, from http://www. reliableplant. com/Read/5197/bmw-reliability Boudette, N. E. (2005). BMW’s Push to Broaden Line Hits Some Bumps in the Road. The Wall Street Journal. Retrieved March 3, 2011, from http://www. bimmerfest. com/forums/showthread. php? t=83762 Holloway, N. (2002). The best-driven brand. Forbes. com Inc. Retrieved March 01, 2011, from http://www. forbes. com/global/2002/0722/024. html Horatiu, B. (2009). BMW Augmented Reality. BMWBLOG News. Retrieved March 02, 2011, from http://www. bmwblog. com/2009/09/03/bmw-augmented-reality/ Jones, J. (2010). Driving Success Digitally. Response, 19(1) 30-35. Retrieved March 7, 2011, from EBSCOhost Direct database. Kotler, P. , Keller, K. L. (2009). Marketing Management. Upper Saddle River, NJ:Prentice Hall. Ludwig, C. (n. d). Standing atop the Welt of BMW’s vehicle distribution. Automotive Logistics. Retrieved March 5, 2011, from EBSCOhost Direct database. Wanke, M. , Bohner, G. , Jurkowitsch, A. (1997). There Are Many Reasons to Drive a BMW: Does Imagined Ease of Argument Generation Influence Attitudes? Journal of Consumer Research, 24(2) 170-177. Retrieved March 6, 2011, from EBSCOhost Direct database. How to cite Target, Positioning, and Marketing Mix at Bmw, Papers

Philosophy of Nonviolent Protest

Peaceful warrior The name of Martin Luther King Junior is associated in the whole world with release of African Americans from the limits, which they were put in by white Americans. However, this personality was neither revolutionist, nor warrior. He managed to achieve an enormous success in protesting without weapon, deterrence or violence. What was so influential about such a peaceful protestor? In order to know this, it is worth analyzing Martin Luther King Junior’s philosophy of non-violent protest.Advertising We will write a custom term paper sample on Philosophy of Nonviolent Protest specifically for you for only $16.05 $11/page Learn More Philosophy of non-violent protest Martin Luther King Junior presented a structured system of notions and values, which were to serve as a basis for the non-violent protest. Specifically, the key points of his philosophy were: Respect Martin Luther King Junior encouraged his followers not to be disgraceful towards their opponents, but to show respect to them. â€Å"Not to humiliate, but to win over† – proclaimed the protestor (King, 1). Thus, the leader was convinced that there is no need to offend anyone in order to in them over. Agape love Explaining different kinds of love described in various cultures, Martin Luther King Junior names agape love as the one that is the most effective. He calls it â€Å"understanding, creative, redemptive good will for all men† (King, 1). Thus, mentioning the principles of Christianity, the protestor shows that even a rebellion can be benevolent. Belief The leader of civil rights movement also mentions existence of something â€Å"unfolding in the universe† (King, 1). Whether it is God, or another universal power, it helps the repressed to feel support and believe in justice, which is not realized by humans. Inadaptability One of the main points about non-violent resistance philosophy is not getting used to the horrible co nditions, which people are put in. Martin Luther King Junior asked people not to adjust to bad attitude towards them, as in other case their fight will have no purpose. History of philosophy development While talking about Martin Luther King Junior’s philosophy, it is worth mentioning, that he was not its only originator. Obviously, some elements of the philosophy, such as its values, were borrowed from other philosophies. What is more, it should be noted, that the initial mood of African American leader was far not peaceful.Advertising Looking for term paper on government? Let's see if we can help you! Get your first paper with 15% OFF Learn More Indeed, at the beginning of the movement Martin Luther King Junior considered the Christian philosophy of love and its rejection of violence totally ineffective. He argued that the main principles of this religion were only valid for personal relations, but not for wars between different social groups. However, as far as the leader had a chance to study various religious philosophies at a theological seminary, he later got acquainted with a philosophy, which changed his vision of protest forever (Beck, 172). The work, which influenced the protestor’s attitude to resistance, was a description of Mahatma Gandhi and his success in a non-violent protest. This served as a real life example of peaceful resistance effectiveness, which inspired Martin Luther King Junior to apply it in civil rights movement. This was a start of his scholarly and political progress. Martin Luther King Junior was awarded by a doctorate degree, which proved his competency in the sphere of philosophy (Beck, 204). Later the protestor synthesized the philosophy of Gandhi, Buddhism, Christianity, and other peaceful religions of the world, and presented a new kind of war, which was a non-violent protest. Using the existing values, he explained the new methods of resistance, which were mentioned earlier in this essay. Works Cited Beck, Sanderson. World Peace Efforts since Ghandi Volume 2. Goleta: World Peace Communications, 2006. King, Martin Luther Jr. â€Å"The power of non-violence†. Teaching American History. June 1957. 14 May 2010. https://teachingamericanhistory.org/ This term paper on Philosophy of Nonviolent Protest was written and submitted by user Matteo Gallegos to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.